This Fall, we worked with both the Product Training and Marketing teams at VW Canada to develop high-quality dealer training and marketing assets for the 2025 Jetta and Jetta GLI models. This presented the unique challenge of creating footage that would work for both the more practical product training side and the dynamic, eye-catching marketing side. To do this, we scouted out a uniquely rustic studio location to provide a great backdrop for the static B-Roll, then took the vehicles out on location to some great country roads to capture exciting running footage.

It then came down to the editing. For product training, we focused primarily on the static footage and kept the videos more practical and toned-down to suit the dealer training side. Then, we cut the same footage into far more fast-paced promotional content for YouTube and social media marketing campaigns, delivering full-length, 30sec and 15sec cuts.

Working with a client for the first time always presents new creative challenges as we work to understand the client’s unique style and needs, and this was no different. But we feel that we took those challenges in our stride and rose to the occasion, delivering content that VW are extremely pleased with and hopefully cementing a great new partnership for next year.

Product Training

Marketing