Toyota Tacoma & Land Cruiser

In one of our biggest collaborations with Toyota to date, we travelled to southern Utah to film back-to-back projects for the 2025 Toyota Tacoma and Land Cruiser models. Following our winning formula that we employed with our 2022 GR Corolla project, we hired known Toyota reps to host these videos on AutoGuide.com’s YouTube channel.

Pro 4 champion and Toyota-sponsored racer CJ Greaves was brought on board for the Tacoma video, demonstrating to viewers the methods and best practices for driving over a variety of terrain using both the TRD Pro and Trailhunter trims of the Tacoma.

For the Land Cruiser, we brought in LC expert Kurt Williams (aka “Cruiser Kurt”) co-chair of Salt Lake City’s Land Cruiser museum, to host the video. Since not everything was known about the Land Cruiser at this point, we worked with Toyota on an “Ask Me Anything”, taking viewer-suggested questions from VerticalScope’s forum communities and basing the script on Toyota’s answers.

This was a very successful collaboration and further cemented our formula for these Toyota videos. We plan to work with Toyota on many more future partnerships to continue to bring great content like this to our channels.