Toyota USA
Toyota USA

Toyota 4Runner Trail Hunter

  • Goal Promote the 4Runner Trail Hunter to our off-road audiences
  • Branded Content Solution A "How to Overland" guide with an expert off-roader

To help Toyota tap into the market of off-road enthusiasts, we partnered with them to produce an epic and informative “How-To” video for the AutoGuide YouTube channel. Using expert overlander and YouTuber Nathan Mueller as our host, and filming in the wilderness of Idaho, we set out to make comprehensive beginner’s guide to one of America’s most popular off-road activities: overlanding.

And Toyota provided us with the perfect vehicle for this project, the 2025 4Runner Trail Hunter edition, a turn-key overlanding vehicle already kitted out with a number of accessory parts and mounting racks for additional supplies to be added on. We started in Nathan’s workshop in Boise, covering the basics of what you need to bring, then headed to the incredibly remote “town” of Atlanta, ID up in the Sawtooth mountains to shoot the rest of our scenes.

It was an epic adventure making the video, and thanks to the expertise of Nathan, we think we crafted an authentic beginner’s guide for people interested in getting into overlanding, all while promoting the new 4Runner as the ideal starter vehicle to do so.