Subaru Canada
Subaru Canada

Subaru 2024 Crosstrek Walkaround

  • Goal Promote Subaru's flagship SUV model
  • Branded Content Solution A dynamic walkaround video showing the Crosstrek as a city driver, targeting a younger demographic

On the back of our successful shoot for the Subaru STARLINK project, we moved immediately into our next walkaround for the 2024 Crosstrek, Subaru’s flagship vehicle. A lot was riding on this campaign, so we made sure to deliver on the city driving aspects that show the car as the ideal SUV for daily commutes, while also picking unique locations to demonstrate its capability as an adventure-enabling vehicle. We also made a point to cast for a younger couple to target the late 20s/early 30s demographic.