To partner with Yamaha and create an evergreen piece of content for them to sponsor, we worked with the team at Motorcycle.com to prepare a 5-part educational series meant as a rounded introduction to motorcycling.

Hosted by MO.com editor Troy Siahaan and starring two California-based novices, Kevin and Rosslyn, this series was shot in Fall 2023 at a variety of locations, with each video focusing on a different aspect of motorcycling, from picking the right bike, to riding basics, to customization and maintenance.

The resulting series is a polished, well put-together piece of content that we hope will stay relevant for many years to come. As well as sponsoring the series, Yamaha products were also heavily featured throughout. The two new riders were genuine novices who took an introduction course and learnt the basics throughout the series, culminating in the track montage you see in the final episode.