Destination Ontario

In partnership with one of our parent company sites, Motorcycle.com, we worked with the folks at Destination Ontario to develop an entertaining ‘touring’ video featuring the Motorcycle.com (MO.com) editors. This was a break from our typical style of content as the piece would prove a lot more fluid and creative. It essentially turned into a pseudo-documentary / travelogue about the editors’ adventure across Northern Ontario, featuring 3 motorcycles they brought with them to review.

Since we are based in Toronto, we’re well-versed in filming on Ontario’s roads and highways and felt right at home showing them off. Since the editors were flying in from California, there was a lot of fun to be had in introducing them to Canadian iconography and having them interact with the locals. Of course, it also helped that we were filming this in the Fall, where Canada is arguably at its most scenic thanks to the changing colours in the trees.

The deviation from our typical style of video paid off, as it was well-received by the Destination Ontario marketing team and by our MO.com audience. Not to mention, it was an absolute blast to shoot. Hopefully we can follow up this video with more like it for Ontario and perhaps other tourism boards in future.