Toyota USA

Toyota USA

Busting 5 EV Myths with the 2023 Toyota bZ4x

Goal Create editorial-style content to promote the launch of the bZ4x
Branded Content Solution A "Myth-Busting" video to dispel common misconceptions about EVs

Using the AutoGuide.com YouTube channel as our platform, we set out to create an editorial “list-style” breakdown of 5 common concerns about Electric Vehicles that are addressed by the 2023 bZ4x – the first in Toyota’s planned “bZ” electric lineup.

We travelled down to San Diego County in California to film with the vehicle, picking it up directly from its reveal event. We sourced local talent and crew, and worked with authorities to secure our key locations. Once complete, the video was promoted on AutoGuide.com and the VerticalScope automotive forum community.