Bellator MMA

When Blackhawk Tires approached us to discuss content opportunities, we honed in on their sponsorship of Bellator MMA as an avenue to create some truly engaging video work. After several months of planning, we were granted exclusive behind-the-scenes access to a Bellator event to interview MMA legend Burt Watson and follow him during the week leading up to a Bellator fight.

Along the way, we also interview key figures at Bellator and profiled some of the staff working tirelessly to put on the live events. This project marked a significant departure from our usual brand of content, but we embraced the challenge and would love to expand into similar work in the future.