Author: vsadmin

To support the launch of Hyundai’s all-new KONA, we produced a 3-part videos series taking owners of competitive brand SUVs for an adventurous test drive of the KONA.

This 3-video series, commissioned by Hyundai USA, puts a couple Honda HR-V owners, and a Jeep Renegade owner into the First-Ever Hyundai Kona for a test drive.. Our host, Andrew, gives them an adventurous drive before landing at a cool overnight location, as we capture their authentic reactions behind-the-wheel. Covered with stunning b-roll of the Kona at standstill and in-motion, these competitor vehicle owners learn about the Kona’s driving dynamics, design, and tech features along the way.

The series is hosted natively on Hyundai USA’s YouTube channel, on AutoGuide’s Facebook page and shared on Hyundai forum Facebook pages, distributed across Hyundai forum websites, and promoted in AutoGuide and Hyundai forum newsletters.

 

Alex’s Test Drive and Adventure | Kona | Hyundai

 

Dalton’s Test Drive and Adventure | Kona | Hyundai

 

Emily’s Test Drive and Adventure | Kona | Hyundai

 

In order to promote the Genesis G80 and its IIHS and NHTSA safety accolades, we produced the 5 Safety Features That Elevate Your Peace Of Mind video. Tailored to fit on Genesis USA’s YouTube channel, this stylized video highlights five of the most advanced safety features of the Genesis G80.

The campaign also included a sponsored custom article series, with content distributed across AutoGuide.com, our luxury car forum communities, and on social media.

 

5 Safety Features That Elevate Your Peace Of Mind

This 3-video series, commissioned by Hyundai USA, aims to conquest Toyota Camry drivers by placing them inside the all-new 2018 Hyundai Sonata for a test drive and surprise. Our host, Andrew, lets the Camry owners try the new Sonata on a racetrack, Pacific Coast Highway, and Angeles Crest Highway, as we capture their authentic reactions behind the wheel. Covered with stunning b-roll of the car at standstill and in motion, these competitor vehicle owners learn about the Sonata’s driving dynamics, design, and features, before our host tests them on their knowledge.

The series is hosted natively on Hyundai USA’s YouTube channel, on AutoGuide’s Facebook page and shared on Hyundai forum Facebook pages, distributed across Hyundai forum websites, and promoted in AutoGuide and Hyundai forum newsletters.

 

Test Drive & Surprise – Corey

 

Test Drive & Surprise – Katie

 

Test Drive & Surprise – Angel

 

In the “ACDelco Restore and Ride Challenge” video series, four of our AutoGuide editors choose a used GM vehicle to compete against each other in an autocross challenge after receiving some brand new ACDelco parts upgrades. ACDelco’s brand ambassador Adam Genei helps our editors choose the right ACDelco replacement parts for their vehicles to help them in the driving challenge. Each editor has a profile video showing off their GM car and profiling the GM Original Equipment parts replacement at an official ACDelco Parts and Service Centre, all leading to the final Restore and Ride challenge video.
The videos are hosted natively on AutoGuide.com YouTube and Facebook pages, shared across all relevant GM forum websites, and distributed in forum newsletter emails.

 

Can Jodi’s 2007 Cadillac CTS Lead Her to Victory?

 

Can Sami’s 2011 Buick Regal Lead Him to Victory?

 

Can Alex’s 2012 GMC Terrain Lead Him to Victory?

 

Can Steve’s 2010 Chevrolet Silverado Lead Him to Victory?

 

Which AutoGuide.com Editor Will Win It All?

 

For this campaign for Hyundai Canada, we produced two videos promoting the release of their brand new line of hybrid and electric vehicles: the Hyundai IONIQ. The first video focuses on the driving range and capabilities of the IONIQ vehicles, eliminating consumer confusion about each model, while the second breaks down myths about electric and hybrid cars. Both videos feature shots of the IONIQ in action, highlights of the features, and helpful information on the vehicles. The videos were posted live on Hyundai Canada’s YouTube page, posted natively on HybridCars.com and its channels, and shared across our top Hyundai forum Facebook pages.

 

Which Type of Green Car is Right For You?

In “Which Type of Green Car is Right For You?”, our host Jason test drives all three IONIQ vehicles by driving them across the province, showing the extensive range of the electric, hybrid, and electric plus vehicles.

 

Busting 5 Myths About Green Cars with the IONIQ

In “Busting 5 Myths About Green Cars with the IONIQ”, AutoGuide.com’s Editor-In-Chief Jodi Lai uses the Hyundai IONIQ to break down the biggest doubts consumers have about green cars in comparison to non-electric vehicles.

For this 5-part video series for the 2016 Toyota Tacoma, we decided to give 5 of the most devoted members of our CustomTacos.com truck forum the ultimate Tacoma experience. We brought them to California’s Willow Springs Raceway to test drive the brand new 2016 Toyota Tacoma on-road, off-road, and all over the desert. As current owners of previous Tacoma models, they were eager to provide genuine feedback on the improved features of the newest Tacoma. The series was hosted natively on AutoGuide.com’s YouTube channel, and shared back into the same Toyota truck forums where we found these Tacoma owners.

 

Toyota Owners Test the New Truck Off-Road

 

Owners Talk About the Truck’s All-New Look

 

Truck Guys Test the 2016 Tacoma’s New Tech Features

 

Owners Talk About How the new Truck Drives On-Road

 

Truck Guys Talk About Quality, Durability and Reliability

 

Can-Am Maverick X3 Glamis Adventure Series

We joined forces with Can-Am and ATV.com to host a Glamis Adventure Contest and video series to promote the new 2017 Can-Am Maverick X3. We took one lucky Polaris ATV owner to the Glamis sand dunes in California to test out the Maverick, giving us natural and positive reactions about the Can-Am compared to its competitor. The “Can-Am Adventure Hub” is hosted on ATV.com, all videos were pushed across the ATV.com channels, and shared across our ATV forums.

 

Glamis Adventure Contest Winner

 

This Polaris Owner Loves the Maverick

 

The Maverick is ATV.com’s Sport UTV of the Year

 

Can-Am “You Asked, We Answered” Series

Following the Can-Am Glamis Adventure Contest and video series promoting the new 2017 Can-Am Maverick X3, we answered some of the most common questions about ATVs in this 5-part video series. ATV.com’s expert Rick Sosebee delves into the most searched ATV questions in brief but informative videos, cut together with shots of Can-Am vehicles in action. All five videos are hosted on ATV.com, ATV.com channels, and pushed across our top ATV forums.

 

How do ATV Tire Sizes Work?

 

How do ATV Snorkels Work?

 

How do ATV Engines Work?

 

How do ATV Bead Locks Work?

 

How do ATV Batteries Charge?

In this 5-part comedic scripted series, we highlight the best features of America’s first ever Hybrid Minivan: the all new 2017 Chrysler Pacifica Hybrid. Each video creatively shows the audience just how practical and modern the first ever hybrid minivan is, in an informative and entertaining format. The series was hosted natively on HybridCars.com’s YouTube and Facebook, and distributed extensively across our various hybrid and family-oriented forums.

In this video for Acura Canada, two of our AutoGuide.com editors place the 2017 Acura MDX SUV on the racetrack against the Acura NSX sportscar to expose just how powerful, luxurious, and stylish the refreshed MDX is. Driving on the same track, we show that the two seemingly different vehicles share similarities in power, luxury, and advanced features. From behind the wheel of each vehicle, we showcase Acura’s consistent quality across models, while taking advantage of our native audience by hosting the video on AutoGuide’s YouTube channel, as well as AutoGuide’s Facebook page.

 

5 Things the 2017 Acura NSX and MDX Have in Common