Subaru 2025 BRZ

In our first of many collaborations with Subaru this year, we were tasked with creating a walkaround video for the 2025 BRZ to live on their YouTube and social channels. The BRZ isn’t your typical all-season, all-weather Subaru, so designing a video that could use the winter setting to our advantage was the main challenge.

We started the video in an urban backdrop, using downtown Toronto as our location. We thought it best to show the BRZ going from an urban to rural setting to demonstrate that it can be for both city driving and as a means to take fun road trips out to the countryside. Next we shot in Simcoe County and near Port Severn to get the rural backdrop and activity locations we were looking for. We were able to use the snowy conditions to our advantage, making the vehicle visually stand out even more.

We chose to target a younger demographic for this, casting actors in their mid-to-late 20s and designing the video to fit with how they might use the vehicle. With its simple through-line of a winter date turned romantic getaway, we feel that we successfully promoted the BRZ as a lifestyle-enabling and adventurous sports car capable of taking you anywhere, anytime.