Yamaha USA
Yamaha – Wolverine West Yellowstone Adventure
To boost awareness for the new 2019 Yamaha Wolverine X2 & X4 for our ATV.com viewers, we brought a group of real SXS enthusiasts from across the US to drive the machines in West Yellowstone, Montana for a 3-part video series. We gave them the machines to test drive on real trails as they provided positive feedback on specific features in on-location interviews. Hosted on the ATV.com YouTube channel, this co-branded campaign was distributed across our main ATV and outdoor enthusiast sites and social pages.
