2025 Toyota Crown Signia

When Toyota approached us to promote the 2025 Crown Signia model on AutoGuide.com, we did some research on the Crown nameplate and discovered a long and storied history going all the way back to the 1950s. The development of the Crown actually had a hand in developing some of the most popular nameplates in the brand’s history, from the Camry to the Corolla. So, we took this history and formed a narrative framework for our video.

To help set the stage, we travelled to Plano, TX and film in the Toyota Experience Center at Toyota HQ, where we could shoot with some of the old models on display. We brought on Toyota spokesman Rutledge Wood – former Top Gear USA host and TV presenter – as our host, and even managed to get a vintage Crown model to drive on Toyota’s test track!

It all culminated in an educational and entertaining content piece that was well-received by our viewers on the AutoGuide.com YouTube channel, while providing great context for the Toyota brand and why the Crown model is so important.