Month: May 2024

To partner with Yamaha and create an evergreen piece of content for them to sponsor, we worked with the team at Motorcycle.com to prepare a 5-part educational series meant as a rounded introduction to motorcycling.

Hosted by MO.com editor Troy Siahaan and starring two California-based novices, Kevin and Rosslyn, this series was shot in Fall 2023 at a variety of locations, with each video focusing on a different aspect of motorcycling, from picking the right bike, to riding basics, to customization and maintenance.

The resulting series is a polished, well put-together piece of content that we hope will stay relevant for many years to come. As well as sponsoring the series, Yamaha products were also heavily featured throughout. The two new riders were genuine novices who took an introduction course and learnt the basics throughout the series, culminating in the track montage you see in the final episode.

In one of our biggest collaborations with Toyota to date, we travelled to southern Utah to film back-to-back projects for the 2025 Toyota Tacoma and Land Cruiser models. Following our winning formula that we employed with our 2022 GR Corolla project, we hired known Toyota reps to host these videos on AutoGuide.com’s YouTube channel.

Pro 4 champion and Toyota-sponsored racer CJ Greaves was brought on board for the Tacoma video, demonstrating to viewers the methods and best practices for driving over a variety of terrain using both the TRD Pro and Trailhunter trims of the Tacoma.

For the Land Cruiser, we brought in LC expert Kurt Williams (aka “Cruiser Kurt”) co-chair of Salt Lake City’s Land Cruiser museum, to host the video. Since not everything was known about the Land Cruiser at this point, we worked with Toyota on an “Ask Me Anything”, taking viewer-suggested questions from VerticalScope’s forum communities and basing the script on Toyota’s answers.

This was a very successful collaboration and further cemented our formula for these Toyota videos. We plan to work with Toyota on many more future partnerships to continue to bring great content like this to our channels.

After our previous collaboration with Kia on their EV Owner Stories series, we were contacted by Andrea de Silva with Kia’s HR team to create a video for their website to promote the company as a great place to further your career.

Adopting a similar interview style to the EV Owner Stories, along with dynamic B-Roll, we spent 2 days at Kia’s offices, getting to know the staff and exploring the space. We sought to promote the office as a great work environment and get the thoughts of the staff on the office culture and positive future of the company.

We are happy to have Kia as a client and hope to do similar collaborations with their HR, PR, and marketing teams in the years to come.