Toyota USA
2023 Toyota GR Corolla: Driving on Track and Dirt with Ken Gushi
Mere days after the worldwide reveal of the 2023 GR Corolla, we were given access to the car to shoot an exciting video for the AutoGuide and VerticalScope platforms. To create engaging content that went beyond a simple walkaround video, we hired Toyota Formula Drift driver Ken Gushi – known around the world for his racing prowess – to give our viewers tips for rally-style driving.
Filmed in Willow Springs International Raceway and the California desert, we pushed the GR Corolla to its limit and got some fantastic results in our footage. It was great to work with Ken and watch a true expert driver do his thing, and we believe that his expertise comes through in the final video.
Made in partnership with Toyota USA, we hope to produce much more content like this in future!