January 2017 – Geared Content Studios

This comprehensive content campaign produced by Geared Content Studios and commissioned by Mazda followed their Millionth MX-5 Miata as it traveled coast-to-coast from California to Massachusetts. AutoGuide.com initiatives such as Instagram contests, quizzes, polls, photo galleries, written features, Facebook Live “Ask Me Anything” videos, exclusive AutoGuide staff video features, and MX-5 Miata influencer pieces rounded out a robust campaign, with all content living and breathing on the Millionth Miata Celebration Tour HUB page on AutoGuide.com, where fans could check out an interactive map of the tour and see if the Millionth Miata is coming to a nearby city.

Millionth Mazda MX-5 Miata First Look

Millionth Mazda MX-5 Miata: Fan Reactions

This Mazda MX-5 Miata Superfan Gets a Big Thank You

A Brief History of the Mazda MX-5 Miata: Exploring Four Generations of Driving Joy

Our 5 Favorite Miatas from Miatas at Mazda Raceway

2016 Mazda MX-5 Movement Contest Winner: Trip of a Lifetime

Live With the Mazda MX-5 Miata RF For an AMA!

Millionth Mazda MX-5 Miata First Look – LIVE!

This 3-video series, commissioned by Kia Motors America, places a Honda Civic, Toyota Corolla, and Nissan Sentra owner inside the all-new 2017 Kia Forte for a test drive in the Malibu Canyon hills in order to capture their authentic reactions behind the wheel. Covered with stunning b-roll of the car at standstill and in motion, these competitor vehicle owners talk about the Forte’s driving dynamics, exterior and interior design, and advanced driving features like Blind Spot Detection, Lane Keep Assist, and Lane Departure Warning.

2017 Kia Forte Test Drive: Here’s What One Honda Civic Owner Said

2017 Kia Forte Test Drive: Here’s What One Toyota Corolla Owner Said

2017 Kia Forte Test Drive: Here’s What One Nissan Sentra Owner Said

Month: January 2017

Mazda – Millionth Miata Celebration Tour